about Matthew

New York, NY — [February 1, 2026] — Matthew, a longtime creative force behind large-scale design, public experiential events, and visual manufacturing, announces the release of new original music that brings together decades of lyrical writing with a highly intentional and innovative ai production approach.

Matthew began composing music more than 23 years ago for public holiday events in New York City and across the United States. One of his early career highlights included serving as executive producer on a well regarded instrumental collaboration with the Philadelphia Philharmonic Orchestra—a project that helped shape his understanding of emotional scale, orchestration, and audience connection. He worked with musicians in the studio on this project, the traditional way.

A lifelong writer, Matthew has authored two books, countless poems and song lyrics. While his professional career blossomed in visual design and manufacturing, writing remained a constant creative outlet. Until now, none of those writings were manifested to finished music. Today, he is fulfilling a long-held goal: producing his lyrics and releasing his own music with the same care and rigor he has applied to design, manufacturing, and creative production throughout his life.

Matthew’s musical process is lyric-first and intention-driven. He places strong emphasis on honoring his written words with precision—matching genre, voice, tempo, and instrumentation to the emotional meaning of each piece. One of many benefits -and joys to the ai model is the freedom to move fluidly across R&B, Gospel, Country, Rock, Soul, African, World, and other musical spaces, allowing each song to find its most authentic foundation. We experiment with genre with a prompt and a click.

In production, Matthew works with Suno as a preferred creative ai tool. Vocal details, instrumentation, rhythm, pace, structure, and emotional tone are specified with prompts. Each song is refined through multiple iterations until the final version fully reflects the original vision in the writing.

The result is authentic and expansive music, grounded in life experience, yet shaped by modern production capabilities.

Beyond music, Matthew serves as CEO of Schwam Sourcing Group, a global visual merchandising design and manufacturing firm. His music is a creative extension to the rest of his creative life. The parallel experiences inform his approach to music production, bringing an uncommon level of structure and intentionality to the artistic process.

His strong spiritual beliefs, love of family and friends and deep ties to New York City resonate throughout his writing.

An advertisement on a subway train for music streaming services featuring a smiling man named Matthew Schwam. The ad promotes Spotify, Apple Music, YouTube, and DistroKid.